I really dig the concept - but after playing with it for a little I think that the whole thing is still too convoluted (lots of forms to fill in, popups etc.). Ideally, I'd just like to go to a website and start off the discussion, using their terminology, annotate it. Anyways, definitely worth having a go with Blerp, it's something that may develop further in the near future.
You'll find a good coverage of it also on TechCrunch:
The web application it’s introducing today is dubbed Blerp, and its ambition is to turn the Web into a giant interactive message board by making it possible for visitors to add text comments and multimedia to existing web pages and share them with their friends.
Under the motto ‘layer the web!’, Blerp aims to enable people to enrich web pages with an additional layer of content with the ability to let others join in on the fun at any time. RocketOn is calling the concept Hyperlayers, and if the idea makes you think of social annotation services like Reframe It, Diigo or Fleck, that’s because it’s taking an extremely similar route with Blerp.
Cite this blog post:
Industry Track, International Semantic Web Conference (ISWC-17), Vienna, Austria, Oct 2017.
Digital Humanities Quarterly, Jan 2017. Volume 11 Number 1
Digital Humanities 2013, University of Nebraska–Lincoln, Jul 2013.
Wittgenstein and the Philosophy of Information - Proceedings of the 30th International Ludwig Wittgenstein Symposium, Kirchberg, Austria, Aug 2007. pp. 319-335